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Options, Pricing, Professionals and Cons

Options, Pricing, Professionals and Cons




  • Fee-free buying and selling
  • Straightforward to make use of buying and selling platforms
  • Loads of out there instruments
  • Paper buying and selling function
  • Managed funding portfolios


  • No fractional shares
  • Cannot commerce crypto tokens
  • No downloadable desktop software program

E*TRADE is a longstanding on-line brokerage that caters to newbie buyers and skilled merchants alike. It additionally gives managed portfolios for these searching for an automatic funding answer. However with no fractional shares or crypto buying and selling functionality, it might not be the best choice for some buyers.

Our E*TRADE evaluate covers the important thing options, pricing, professionals and cons, and a few E*Commerce alternate options.

Desk of Contents
  1. What Is E*TRADE?
  2. Key E*TRADE Options
    1. Funding Choices
    2. Account Varieties
  3. Buying and selling Platforms
    1. Primary Buying and selling
    2. Energy E*TRADE Platform
    3. Inventory Quotes
    4. Charting Instruments
    5. Choices Buying and selling
    6. Futures Buying and selling
    7. Paper Buying and selling
    8. Inventory Screener
    9. Analyst Stories
    10. Portfolio Analyzer
    11. Instructional Assets
  4. E*Commerce Core Portfolios
  5. E*TRADE Pricing
  6. E*TRADE Promo Code
  7. E*TRADE Professionals and Cons
    1. Professionals
    2. Cons
  8. E*TRADE Options
    1. Constancy Investments
    2. Schwab
    3. Interactive Brokers
    4. TradeStation
    5. WeBull
  9. FAQs
  10. Who Ought to Use E*Commerce?

What Is E*TRADE?

E*Commerce from Morgan Stanley is a web-based brokerage that options commission-free inventory or ETF trades, all kinds of funding choices, and managed funding portfolios.

It has roughly 5.2 million prospects and $460 billion in property below administration, and it’s among the many 5 greatest low cost brokerages within the U.S.

E*Commerce started providing internet-based inventory buying and selling in 1996 and was identified for its inexpensive pricing and funding choices. Morgan Stanley finalized its acquisition of E*Commerce in 2020.

Key E*TRADE Options

E*Commerce is a well-liked platform with newbie buyers, however skilled merchants can profit from its Energy E-Commerce platform. Right here’s a better have a look at a few of E*Commerce’s key options:

Funding Choices

E*Commerce account holders can commerce the next securities on its platform:

Sadly, E*Commerce doesn’t assist fractional shares, so you have to to purchase and promote full shares of shares and ETFs. Nevertheless, you possibly can reinvest dividends totally free courtesy of E*Commerce’s dividend reinvestment plan (DRIP).

E*Commerce doesn’t will let you commerce crypto tokens, reminiscent of Bitcoin or Ethereum. Nevertheless, you should purchase crypto-linked funds and shares buying and selling on the inventory market just like the Grayscale Bitcoin Belief (GBTC). That stated, crypto merchants will need to look elsewhere.

Account Varieties

With E*Commerce, you possibly can open the next taxable and tax-advantaged brokerage accounts.

  • Brokerage
  • Coverdell ESA
  • Custodial Account (brokerage account for a minor)
  • Core Portfolios (managed investing)
  • Conventional IRA
  • Roth IRA
  • Rollover IRA
  • Beneficiary IRA
  • E*Commerce Full IRA
  • IRA for Minors (kids with earned earnings)
  • Premium Financial savings Account
  • Max-Price Checking

As well as, E*Commerce gives a number of funding accounts for enterprise homeowners.

Be aware that margin merchants can borrow as much as 50% of their eligible fairness to purchase securities. Curiosity fees apply and rely upon the steadiness.  

The E*TRADE Premium Financial savings Account via Morgan Stanley Personal Financial institution (FDIC Cert # 34221) earns a excessive financial savings rate of interest and offers as much as $500,000 in FDIC Insurance coverage ($1 million for joint accounts). This manner, you possibly can simply park your short-term money whereas allocating the remainder of your portfolio to long-term holdings. 

Buying and selling Platforms

All E*Commerce customers have complimentary entry to E*TRADE’s net and cellular platforms. Most buyers will discover the options and customizable structure greater than enough for buying and selling inventory, choices, and funds. 

Primary Buying and selling

E*Commerce’s primary buying and selling platform makes it simple to handle your accounts, evaluate market information, and analysis potential investments. Choices merchants can analyze chains, back-test, and use professional-grade screens. 

Energy E*TRADE Platform

power e-trade platformpower e-trade platform

Devoted merchants who make the most of extra advanced buying and selling methods ought to go for the superior Energy E*TRADE platform, which gives extra sturdy charting instruments and technical screeners. It’s complimentary and out there for net, Android, and iOS units. 

A few of the platform’s options embrace:

  • Earnings transfer analyzer
  • Exit plan (enter revenue goal and cease loss whereas creating orders)
  • Over 145 chart research and drawing instruments
  • Danger/reward chances
  • Technical sample recognition 

After logging in, you possibly can launch Energy E*Commerce by tapping “Launch” to open a brand new streaming window.

You’ll be able to customise the structure by dragging knowledge feeds. You too can select between a white or black background. Frequent merchants might favor a downloadable platform, however the net version and cellular app are fast and supply a seamless expertise from the house, workplace, or on the go.

Inventory Quotes

You could find loads of elementary, technical, and company-specific particulars with the inventory quote analysis tabs. There are numerous totally different indicators and knowledge feeds, together with:

  • Value historical past
  • Charts
  • Earnings
  • Fundamentals
  • Insider exercise
  • Value evaluation
  • Information
  • Analyst scores
  • Social sentiment
stock quotes screenshotstock quotes screenshot

Most of those options are aggressive with most full-service on-line brokerages, like Constancy or Schwab. For sure, the instruments are much more in depth than micro-investing apps reminiscent of M1 Finance or Robinhood, which paved the best way totally free buying and selling however lack in-depth analysis capability.

Charting Instruments

I discover studying inventory charts simple with the usual and Energy platforms. You’ll be able to draw trendlines together with choosing a number of higher and decrease indicators. The software program permits you to examine a number of tickers in the identical chart and add key occasions and dividend dates rapidly. There’s additionally an choice to supply printer-friendly charts. 

charting tools screenshot charting tools screenshot

The Energy E*TRADE charts rival the greatest inventory charting software program and can assist you discover technical patterns. Frequent charters will naturally gravitate to this platform for shares and funds.

Choices Buying and selling

If you happen to’re searching for in depth choices buying and selling instruments, this is a wonderful platform. They embrace:

  • Choices chain
  • Choices analyzer
  • Revenue backtester
  • Revenue finder
  • Choices screener
  • Likelihood calculator
  • Technique optimizer

You’ll be able to analysis choices with the usual and Energy platforms. In some regards, I discover the Energy E*Commerce choices evaluation instruments extra simple to make use of than the highly-accoladed thinkorswim platform. Nevertheless that conclusion might rely upon private preferences.

Futures Buying and selling

E*Commerce gives futures buying and selling in its brokerage and eligible IRA accounts. This lets you diversify your holdings into metals, energies, rates of interest, and currencies. You’ll be able to commerce futures listed on CME, ICE, US, and CFE, almost across the clock, with entry 24 hours a day, six days per week. E*Commerce additionally gives assist from licensed Futures Specialists.

Paper Buying and selling

paper trading screenshotpaper trading screenshot

The Energy E*TRADE platform gives a free paper buying and selling account, which lets you observe totally different inventory and choices methods. I like you can simulate trades and calculate chances with the snapshot evaluation and TradeLab instruments.

Inventory Screener

The E*TRADE inventory screener permits you to construct customized screens or select from predefined methods. Filters embrace firm measurement, ranking by evaluation service, fundamentals, technical, earnings, and dividends.

This instrument competes with the greatest inventory screeners, permitting you to rapidly examine shares and funds that you could be resolve to analysis additional. 

Analyst Stories

If you happen to like studying analyst analysis reviews, you possibly can view recurring publications from Argus, Morgan Stanley, SmartConsensus, TipRanks, and others. You too can entry market commentary and get normal knowledge on market statistics, upcoming market calendar occasions, and sector evaluation.

These elementary and technical reviews are a pleasant complement to inventory newsletters for locating funding concepts. 

Portfolio Analyzer

In contrast to extra primary buying and selling apps, E*Commerce has a built-in portfolio analyzer. This allows you to evaluate your asset allocation, threat grade (conservative, average, and aggressive), and earnings estimator.

The portfolio instruments additionally make it simple to observe inventory efficiency for present holdings and people in your watchlist. 

Instructional Assets

Newbie buyers will admire E*Commerce’s data heart, which introduces primary investing ideas together with superior methods via movies and articles. Dwell and on-demand webcasts are performed all year long too. These assets are much like most longstanding on-line brokers.

E*Commerce Core Portfolios

Along with its inventory buying and selling platform, E*Commerce gives its pre-built Core Portfolios for buyers preferring a extra hands-off strategy. You can begin with as little as $500, and E*Commerce will preserve observe of your portfolio and do the entire rebalancing for you. The next account varieties are eligible for Core Portfolios:

Brokerage Accounts:

  • Particular person
  • Joint
  • Custodial

Retirement Accounts:

  • Rollover IRA
  • Conventional IRA
  • Roth IRA

Core Portfolios are comprised of low-cost ETFs, together with tax-efficient choices for taxable accounts. Traders can customise their portfolios with SRI and ESG choices.

E*TRADE Pricing

As talked about, E*Commerce gives commission-free inventory, choices, mutual funds, and ETF trades. Here’s a full record of buying and selling charges:

  • Shares, choices, mutual funds, and ETFs: $0 per commerce
  • Choices contracts: $0.65 per contract ($0.50 per contract with at the least 30 trades per quarter) 
  • OTC shares: $6.95 ($4.95 when executing at the least 30 inventory, ETF, and choices trades per quarter)
  • Bonds: $1 per bond ($10 minimal and $250 most)
  • Futures: $1.50 per contract plus charges ($2.50 for cryptocurrency futures)
  • Core Portfolios: 0.30% annual payment on balances above $500
  • Dealer-assisted trades: $20 to $25 per commerce

E*Commerce’s pricing is much like most on-line brokerages. Moreover, there are not any funding minimums or ongoing steadiness necessities. Two notable exceptions are a $500 minimal to open a totally automated Core Portfolio and a $25,000 minimal to keep away from sample day dealer restrictions.  

You might encounter some account upkeep charges. The commonest fees embrace:

  • Account closing switch payment: $75 for full transfers
  • Pressured margin liquidation: $25
  • Paper assertion payment: $2 per month-to-month assertion
  • Wire transfers: $0 incoming and $25 outgoing

There are steady E*TRADE promotions for brand spanking new prospects to earn bonus money by making qualifying deposits throughout the first 60 days. 

Remember to enter the present promo code throughout the signup course of to turn into eligible. You’ll be able to take a look at our record of the greatest new brokerage account promotions right here.

E*TRADE Professionals and Cons


  • No charges to commerce shares, ETFs, and mutual funds
  • Straightforward-to-use net and cellular platforms
  • Loads of elementary and technical analysis instruments
  • Paper buying and selling and choices analyzers
  • Managed investing with E*Commerce Core Portfolios


  • Can’t buy fractional shares
  • Can’t commerce crypto tokens, e.g., Bitcoin, Ethereum
  • No downloadable desktop software program

Get Began with E*Commerce

E*TRADE Options

These highly effective E*TRADE alternate options might present totally different funding choices, analysis instruments, and platform options that may be a greater match. For instance, most supply fractional investing.

Constancy Investments

Constancy is the most important on-line dealer by property below administration, and it’s a fantastic choice for buyers with any expertise stage or technique. The net platform offers analyst reviews, glorious charting instruments, and superior buying and selling software program.

Members can take pleasure in index mutual funds with no minimal funding or administration charges.

Moreover, you should purchase fractional shares of U.S. shares and ETFs with a minimal $1 funding via the Constancy cellular app. There are not any buying and selling charges for many investments.

👉 Listed below are the most recent Constancy Investments promotions


Schwab is one other giant low cost brokerage providing commission-free buying and selling and the flexibility to purchase S&P 500 shares for as little as $5. Its buying and selling platforms and analysis instruments are among the many greatest within the enterprise, particularly after its current acquisition of TD Ameritrade. 

This contains thinkorswim, Ameritrade’s totally customizable buying and selling platform that’s out there through desktop, net, or cellular app.

👉 Try the most recent Charles Schwab promotions.   

Interactive Brokers

Interactive Brokers is good for technical merchants who want sturdy charting software program. Pricing begins as little as $0 on inventory trades with the IBKR Lite plan, though frequent merchants might pay small charges per share. There are desktop, cellular, and net platforms. 


Newbie and superior merchants can profit from the TradeStation charting and buying and selling instruments. There are desktop, cellular, and net apps.

Along with shares and ETFs, you possibly can commerce futures and crypto that E*TRADE might not supply. 

Learn our TradeStation evaluate for extra.

👉 Get began with TradeStation.


WeBull gives shares, choices, ETFs, futures, and margin buying and selling. Fractional shares begin at $5 and are tradeable via the net, cellular app, and desktop model. You too can take pleasure in free paper buying and selling and buy superior market knowledge streams.

The WeBull free inventory promotions are additionally price having a look at as you possibly can accumulate a number of free shares with qualifying deposits.

Learn our WeBull evaluate for extra.  

👉 Get began with Webull.


Is E*Commerce good for freshmen?

Sure, E*TRADE is among the higher decisions for brand spanking new buyers as you gained’t pay buying and selling charges for shares, ETFs, and index funds. There are many analysis instruments, funding choices, and an in depth but easy-to-navigate person expertise that extra primary investing apps don’t supply.

Is E*TRADE Reliable?

Sure, E*TRADE is among the oldest on-line brokerages with a big person group of recent and skilled buyers. Moreover, accounts are SIPC-insured and FDIC-insured if the brokerage closes, though regular market losses are non-reimbursable.

What are the E*TRADE customer support choices?

Telephone-based customer support is offered 24/7 by cellphone. Dwell chat can be accessible after logging into your account. E-mail assist and a data library can be found for non-urgent issues.

Does E*TRADE have a robo-advisor?

Prebuilt Core Portfolios can be found with a minimal $500 steadiness. Obtain a customized asset allocation utilizing your threat tolerance and funding targets via taxable and retirement accounts. Customers additionally take pleasure in computerized rebalancing and tax-loss harvesting.

Get Began with E*Commerce

Who Ought to Use E*Commerce?

E*Commerce is a well-rounded buying and selling app, making our record of the greatest on-line brokers for brand spanking new buyers whereas additionally being a stable alternative for skilled merchants. It gives instruments and assets to serve short-term or long-term methods and free inventory trades. And its buying and selling platform routinely wins awards for its know-how and choices. 

E*Commerce’s core portfolios are one other good function if you’d like entry to managed funding portfolios.

E*Commerce’s greatest downside could also be that it doesn’t supply fractional investing, which makes it simple to speculate with small quantities of cash. Additional, you can’t commerce crypto, which can flip off merchants who need to preserve all of their investments below one roof.


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